It's an unavoidable fact: to succeed in the business world in the present, you must be in control of your business's online reputation, a large portion of which is dependent upon what kind of reviews appear when a prospective customer does a Google search of your business. While there is no reason to panic when you've got just a handful of fight fake reviews, it is essential to do everything in your power to reduce any negative reviews. It is also important to take steps to delete comments that are especially rude or defamatory.

Why do I need to worry about negative reviews?

Poor reviews directly impact your bottom line as a business, dissuading customers. A ReviewTrackers survey found that 94% of consumers claimed that they were convinced to write negative reviews on the internet. This is a troubling figure since online reviews are one of the primary ways to learn about a business.

Negative online reviews not only could turn off prospective customers, but they also have the potential to negatively impact your SEO. According to a Moz survey, online reviews account for as much as 10 percent of the local search engine rankings. A number of negative reviews could cause your website to drop in Google searches.

What options do I have for dealing with negative reviews?

Before you address your negative review removal, it's important to find the most problematic ones. To do this, do many Google searches for your company name and then see what negative content comes up. In deciding which reviews to address first, it is important to take into account the position they appear on in the results of your search. Potential customers are more likely to read reviews if they are higher up on the page. Additionally, you must look up your business on the most well-known online review sites like Angie's List and Insider Pages.

Be sure to carefully read the reviews carefully. Find common complaints or problems that you've already resolved. Are a single unhappy customer responsible for the majority of the negative reviews? Are any of the reviews obviously fake?

After you've determined which fight fake reviews to target and what you want to do about it, you'll be able to decide how you want to manage them. There are a variety of options available you can take to improve your business's problems to resolve the issue and prevent another negative review You can also try to get the site to delete the reviews, or you can reply to them with the hope of resolving the reviewer's complaint and influencing them to change their review, or post enough positive reviews that you can effectively eliminate the negative ones. The most effective results, however typically, come from using all four strategies.

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