Today, if you wish to be different from the competition, you need to learn about your customers and be able to meet their requirements. You can't target everyone. It's not possible to market on only one channel. What should you do? It is necessary to gather details. Data can be useful but not enough. Understanding consumer needs is essential to your business success.

See just what AI Enabled CX may do

Customer intelligence refers to the continuous process of gathering and studying data about customers. While it is the most fundamental definition, it is actually an extremely complex procedure. To collect information about customers, a company must draw data from a variety of sources and analyse it at once. It is vital to improve the customer experience using How to Use Automation for CX.

Marketers have many options because of this solid foundation. This gives marketers information beyond the basics of who they are, what they do and when, and why. Understanding the behavior of customers is essential to success. A well-developed customer intelligence not only informs, it's a kind of signpost that guides and advises marketers to make rational business decisions.

Marketers can profit from the insights of customers

Customer intelligence helps the marketer gain a better understanding of the needs and expectations of consumers. A study conducted last year by IBM shows that it's "impossible to personalize products, services or experiences without a clear idea of the core values of the consumer and what's happening in their lives"

Where can I get information? You can find information on social media, CRM websites and mobile apps. There are a variety of possibilities. The key to success is first and foremost, an appropriate analysis of the data received and maximizing the consumer touchpoint with the brand. Marketers can customize their messages using the powerful AI in customer service.

Marketing strategy that considers the customer's lifecycle

Customers are able to access 24/7 details about their company and those of their competitors. Social media and websites serve as a sort of megaphone, through which they express their opinion about the brand. They can impact their customers in positive or negative effects.

The primary objective of marketing automation as well as sales is to increase sales through a flawless combination of targeted marketing messages that meet the requirements, interests and possibilities of potential customers.

Great steps in utilizing customer intelligence

"Hello" and say "Hello" to your new clients

It is vital to make the right impression. Always. There are numerous ways to interact with potential customers. The traditional marketing "Hello" can be used to add details on the profile of a customer or to share information about their interest in particular the products or services they are interested in, or their preferences for communicating with the company.

Regular customers deserve attention

Avoid sending regular customers generic promotional offers. It is dangerous to not tailor your offer to the specific requirements of your customers. With the help of customer intelligence, we can enhanced customer journeys and examine consumer purchasing preferences, determine what they expect from the product or service , and make a customized offer that will assist them in making the purchase decision. Thanks to the support of automation in marketing, customers will be sent an email or text message based on the actual customer behavior and taking into consideration the many different scenarios of contact as well as targeted groups.

Use the possibility of the cross - and upselling

Sending emails with buying tips is an effective way to cross-sell and upsell. A registration, purchase, or other action by the customer can trigger suggestions for products. The aim of the seller is to persuade the consumer to continue shopping or to offer higher value products.

Remember, email still holds power

There are numerous reasons to communicate with customers, for example birthdays, anniversary dates and even new products. Transactional e-mails will be automatically sent after an order, purchase, or similar transaction and contain information that is consistent with the previous transaction. Begin a campaign of marketing automation by gathering all the data you need about your clients. This step is crucial in modern marketing.

Reactivate customers

The client lifecycle ends with the remarketing process. Marketing automation can also be useful when we notice the lack of customer response to marketing activities such as no clicks on advertisements emails, offers or e-mails and unfinished transactions as well as long intervals between logins. It's possible to automate and ensure and protect the value of a customer's life by encouraging renewal. With AIserviceexperience, you can know the importance of what is automated customer service?.

The wrapping up

The combination of customer intelligence and marketing automation helps to create highly customized campaigns. There is no problem in the use of direct dialogue, during which every customer is given a customized message. Marketers can connect various data sources and develop a highly effective analytical tool.

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